Google has recently announced via their blog that Adsense ads will soon be an option in your Feedburner RSS feed. To bloggers, this is great news as many people are choosing to receive updates via RSS readers such as Google Reader. Increases in RSS subscribers is a good sign that the content you offer on your site is valuable and people are interested, however the downside is that people are not coming to your website as often which means clicks on your ads and resulting profits are going to go down.
From the Feedburner blog:
So what will this mean for you? Well, publishers already in the FeedBurner Ad Network will continue to see premium CPM ads directly sold onto their content, but with the added bonus of contextually targeted ads that will fill up the remainder of their inventory. That means you get the best of both worlds: a dedicated Google sales force that knows how and why to sell onto your content, with the added revenue that full back-fill coverage provides. And with AdSense, you’ll know that your back-filled ads are using the strongest contextual ad engine, ensuring the most relevant and profitable ads are delivered to your subscribers. And yes, ads are also sold via Google’s AdWords program.
Because these ads are contextual like Adsense ads, they should be highly relevant to the content in each individual post and result in higher click through rates. After over a year of their acquisition of Feedburner, its nice to see that Google hasn’t abandoned their plans of expanding the possibility of RSS technology because it is continuing to grow in popularity and is here to stay.
Post a Comment